Data stories
The art of reducing complex information to simple insights.
We are seldom more satisfied than when creating visuals that tell stories with data. As we continue to be exposed to vast amounts of data, clearly visualizing meaningful insights is how we bridge the divide between data and utility.
Base5 has worked with 100+ brands, from startups to Fortune 500, to create campaign content for multiple touchpoints in the funnel, including social ads, infographics, ebooks, and videos.
Data stories
The art of reducing complex information to simple insights.
We are seldom more satisfied than when creating visuals that tell stories with data. As we continue to be exposed to vast amounts of data, clearly visualizing meaningful insights is how we bridge the divide between data and utility.
Base5 has worked with 100+ brands, from startups to Fortune 500, to create campaign content for multiple touchpoints in the funnel, including social ads, infographics, ebooks, and videos.
Content creative
Engaging content is the cornerstone of any great SEO strategy.
G2.com tasked Base5 to develop a production process, spanning concept to creative, of over 2,000 content header images to support an ambitious SEO strategy.
Consistently on-brand, conceptually on-topic and rigorously on-budget, Base5 continues to support a diverse team of researchers and authors to help them communicate themes and evoke emotional responses.
Since project initiation, G2.com has seen a 2x increase to over 6 million in organic monthly website visits. We like to think that we’ve contributed in some small way to that success.
Content creative
Engaging content is the cornerstone of any great SEO strategy.
G2.com tasked Base5 to develop a production process, spanning concept to creative, of over 2,000 content header images to support an ambitious SEO strategy.
Consistently on-brand, conceptually on-topic and rigorously on-budget, Base5 continues to support a diverse team of researchers and authors to help them communicate themes and evoke emotional responses.
Since project initiation, G2.com has seen a 2x increase to over 6 million in organic monthly website visits. We like to think that we’ve contributed in some small way to that success.
PDFs & eBooks
Build trust and drive meaningful conversations with long-form content.
Base5’s clients recognize that the modern B2B buyer expects to make informed decisions about products and services long before engaging with sales.
We create long-form PDF content that maps to various stages of the buyer's journey, engaging buyers wherever they are by aligning content with their needs.
Examples include persona-specific eBooks for Oracle, multilingual localization for ADP, top-of-funnel awareness-building and large scale report automation for G2.com.
PDFs & eBooks
Build trust and drive meaningful conversations with long-form content.
Base5’s clients recognize that the modern B2B buyer expects to make informed decisions about products and services long before engaging with sales.
We create long-form PDF content that maps to various stages of the buyer's journey, engaging buyers wherever they are by aligning content with their needs.
Examples include persona-specific eBooks for Oracle, multilingual localization for ADP, top-of-funnel awareness-building and large scale report automation for G2.com.
Web
Meticulously handcrafted experiences and automation-driven campaign tools.
Figma-centric collaborative design process, with a solid mobile-first ethos.
Our platform expertise centers around WordPress, Hubspot, and Craft CMS. For the more discerning customer, we create bespoke sites & apps from the ground up.
We create fast, elegant experiences that delight while minimizing resource use, leaning into a more sustainable future for the Web.
Web
Meticulously handcrafted experiences and automation-driven campaign tools.
Figma-centric collaborative design process, with a solid mobile-first ethos.
Our platform expertise centers around WordPress, Hubspot, and Craft CMS. For the more discerning customer, we create bespoke sites & apps from the ground up.
We create fast, elegant experiences that delight while minimizing resource use, leaning into a more sustainable future for the Web.
Branding
Brand authenticity creates emotional connection.
Base5 helps clients to first discover the essence of their brand persona, and then to develop and project a creative narrative that is strategic, consistent, memorable, and above all, authentic.
By adding texture and depth to the brand through thoughtfully-unique design systems, we create a conceptual blueprint for campaigns that leverage emotional dynamics to influence purchasing decisions.
Branding
Brand authenticity creates emotional connection.
Base5 helps clients to first discover the essence of their brand persona, and then to develop and project a creative narrative that is strategic, consistent, memorable, and above all, authentic.
By adding texture and depth to the brand through thoughtfully-unique design systems, we create a conceptual blueprint for campaigns that leverage emotional dynamics to influence purchasing decisions.
GIFs
Versatile, light-weight, embeddable, fun!
GIFs
Versatile, light-weight, embeddable, fun!
Big Art
Nothing connects us more strongly to our creative core than a commission that frees us to stretch our wings and truly express the passion we have for illustration.
When the Clean Energy Council of Australia engaged us to create a series of illustrated posters to promote different facets of sustainable energy infrastructure, we had a party. Before the job began. Enough said.
Big Art
Nothing connects us more strongly to our creative core than a commission that frees us to stretch our wings and truly express the passion we have for illustration.
When the Clean Energy Council of Australia engaged us to create a series of illustrated posters to promote different facets of sustainable energy infrastructure, we had a party. Before the job began. Enough said.